I can name pioneers in every industry, that are no longer around. RMH, once they establish market share. Would be wise to sell. A big brand name would pay just for their shellf space. The hemp market will be deluted . Forget pioneers. It's what's hot, what's new, who has the advertising budget. Known beverage distributors like Dr Peper has the trucks, the sales people are in the stores Working to sell more of their beverage lines.