Lol - I figured it out. I think Dave really wants to separate Epoxy from the Groupon model, which is loyalty to a "really good deal" and not necessarily the company. Either way, it's a new angle that is slowly developing and what you said makes sense about KT, it will help with retention of already loyal customers. Nothing wrong with that. I would hope they are thinking it will make already loyal customers happier. More convenience from your friendly convenience store!!!