"I disagree....with any PR announcing distribution of any kind....This ticker will be out of the trips in few short weeks....imo"
Any substantive good news of any kind will probably take DNAX out of the triples the SAME DAY that the news is announced.
That does not mean that such a spike in PPS would be wide enough to allow many people to take advantage of the profit potential, and that the spike would last long enough to keep DNAX out of the triples for very long.
Everyone who has been watching DNAX for any length of time (ie: since mid last year) knows that DNA has gotten distribution deals in the past (and possibly still has some of them in place now). However, without fairly intense advertising and marketing to support those distribution deals, what happens is that there are poor sales because no one knows that the product is in store coolers, and the distributors lose interest and cease distribution in favor of the next new product OR the retail stores themselves lose interest, again in favor of the next new product.
If all you want is a 10 bagger from 0.0001 to 0.0010, then any good news would be great to turn your $100 into $1,000. That certainly would would not be a profit to be unhappy about!
However, if you want to see that $100 turn into $10,000 (at a PPS of $0.01), something more than just another distribution deal (without an indication that DNA management has finally understood that effective advertising and marketing must go with distribution) must occur.