I think we should get that ice sculpture artist back as the CEO; at least he took us to 0.17 :-)
I don't believe jeffy was in charge back then, he was probably still in the back chipping ice. The founder was in charge during that p&d promotion. Promotions work great when there's nothing to double check the lies, but with almost 3 years of facade creation, there's too much data to refute any p&d now, so it's not going to work as well. That's why the need for new stories with no substance to disprove.
Like the pclowns are fond of saying, "prove they don't have it"...lol