As bad as the CGI hulk looked, it has gotten better since the super bowl ad, the movie will dominate this weekends box office $80-100 million. It will also do pretty well the following week with no major competition, but then, Terminator 3 comes out and it will be Hulk who??
It doesnt matter though, MVL is capped at $5 million for the movie itself, its all the licensing and toy sales which will drive the stock.
VM