Rags...IMO GZFX has no prior examples to compare this magnitude of advertisement too...I would hope they spend carefully and effectively...going all out would not give any comparisons to compare too...imagine doing end caps and getting say 15 a month from end caps...on the otherhand they find the kiosk is bringing in 25 a month...hard to imagine but now we can compare and equate and maybe aquire subs at even a lower cost...with less out of pocket money...Im assuming the cost of sub is a vital part of the overall picture.