I can't for one reason think why one wouldn't want to be in heavy here...we have cash in the bank and which retailer is really going to say no to us...it's win win...as hot as the movie business is and as hot as games are right now...we are in the right place at the right time...of course my whole gamble lays with where my personal thought about the OS is and where it's going...since JF and Chip don't pocket directly from the O/S I say their goal is in the PPS...look for news pertaining to something bigger thats my opinion! Of course the bigger banger would be a R/S...that would suck!