This is exactly my thought. Why have Rico Suave distracted by the stock market. By selling their drinks on a holiday, puts big focus on the product itself and will hopefully create more eyes looking at Rico Suave. Can't wait to order my case of Rico on Monday!
Feb 16 launch at 10 am on a holiday makes perfect sense. It would be 7 am PST in LA just in time to open shop. Orders will be coming in fast and furious. They can spend the entire day 7 am - 9 pm filling and shipping orders. Since the market is closed it would force folks to buy Rico Sauve instead of shares as you stated. This increase in revenue will eventually make the PPS go up. Perfect plan from Jones, Cruz, and Osegueda.
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