Im in it for the longhaul, but cmon 2 weeks? Their first rebranded store was in August 2014...so in 5 months they have 3 stores...anyhow, I like the management team and model...I'm not trying to discredit that this could be something big IN TIME, but I am discounting the fact you think you're currently holding a company with a valuation in excess $100 million...not suggesting it wont get there, but it isn't happening within the next few months unless we start seeing these rebranding efforts coming in 10's, not 1's...