Replies to post #810 on Livechain Inc (LICH)

[masha]

Press Release Source: SunnComm International Inc.


SunnComm Moves Beyond CD Copy Protection
Monday May 8, 10:27 am ET


SunnComm Plans Introduction of Newest Products


PHOENIX, AZ--(MARKET WIRE)--May 8, 2006 -- SunnComm International Inc. (Other OTC:SCMI.PK - News), the maker of MediaMax, announced today that it is set to deliver an array of new products, many of which have been created in consultation with the Company's major customers and industry contacts. Several of these new products have already been presented to several customers and prospects.
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All of the new product offerings are related to the enhancement of entertainment and other digital content. They include a music and video download product, a digital content inter-operability component, and an interactive online entertainment offering.

SunnComm's new product innovations come at a time when it has successfully slashed its operating budget. Peter H. Jacobs, president and CEO of SunnComm, comments, "Several months ago, SunnComm's executive staff voluntarily deferred 50% of their salaries for an indefinite amount of time. The resulting savings, in addition to cost-saving implementations across many operational areas, amount to more than 30% reduction of its operating expenses. The willingness of our staff to conserve resources at this critical time of development and growth speaks volumes about their dedication to the Company's business plan."

Peter continues, "Industry events beginning last November surrounding CD copy protection have provided an unprecedented opportunity for SunnComm to concentrate on (and expand) to other commercially viable digital and optical media products that had been overshadowed by CD copy protection in the past. While related directly to many of the same entertainment media formats as past products, these new offerings do not include a copy protection component, but instead, these enabling technologies are designed to expand a user's experience.

"It is important to note that SunnComm remains committed to the MediaMax CD enhancement and copy protection technology. Copy protection initiatives outside the U.S. remain strong and represent about 60% of total sales. After becoming the most scrutinized copy protection software in the U.S. with no known security vulnerabilities, SunnComm is in a perfect position to capitalize on several of those international markets. Before the close of this year, SunnComm intends to make its new, consumer-friendly MediaMax 6.0 CD copy protection product the #1 choice of record labels throughout the world."

After marketplace conditions beyond the Company's control created a "tough start" earlier this year, the future is brightening up for SunnComm. SunnComm is no longer a single-product copy protection company, and it is now working closely with the major record labels, movie studios, mastering labs, and disc production facilities worldwide to bring our new entertainment enhancements and enabling technologies to market as rapidly as possible.

ABOUT SUNNCOMM

In just five years, SunnComm International Inc. (Other OTC:SCMI.PK - News) has become the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many Gold, Platinum and Double-Platinum selling Albums and has appeared on many other best-selling albums, totaling over 150 commercially released CD titles across more than 30 record labels. SunnComm was the first company to commercially release a content-protected audio CD in the United States and co-developed and implemented an early version of the Microsoft Windows Media Data Session Toolkit(www.microsoft.com/presspass/press/2003/jan03/01-20SessionToolkitPR.asp) For more information about the company please visit the Web site at (www.sunncomm.com).

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Statements contained in this release, which are not historical facts, may be considered "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations and the current economic environment. We caution the reader that such forward-looking statements are not guarantees of future performance. Unknown risk, uncertainties, as well as other uncontrollable or unknown factors could cause actual results to materially differ from the results, performance or expectations expressed or implied by such forward-looking statements.



Contact:
Company contact:
Peter H. Jacobs
602-267-7500
[e-mail]

Investor contact:
Investor Relations
602-231-0681
[e-mail]