Yes they may be concerned, and my guess is they are working on a tight free cash-flow scenario, so they shy away of IR expenses. And still, there are many things they could do for a market-focused approach to value creation. All discussed here on the board over 3 years. Moreover, the Chairman should be well aware, skilled and connected in these matters. So, I'm more concerned that the 2 primary founders/owners are blocking any attempt in this direction in order to safeguard existing power-and control structures even though they would be the biggest beneficiaries of a higher market exposure.
The share price could be 10x of today's value with simple measures.