Good post! UltraFlix Mobile App has huge potential
TABLET AND SMARTPHONE VIDEO ¦ Smartphone and tablet views made up 30% of all video plays in the quarter, a 20% increase over Q2. ¦ Year-over-year, smartphone and tablet views more than doubled, showing a 114% increase. ¦ Smartphone and tablet video views made up just 6% of all online video views in Q3 2012. In eight subsequent quarters, growth has exceeded 400%. ¦ Online coverage of major news and sporting events are significant contributors to growth.
SPORTS IS A MAJOR DRIVER Much of this growth has been organic, what we’ve begun to see as “normal” quarterly increases in mobile traffic. But July and August showed spikes in mobile video views, exceeding the numbers we might have expected. The cause? Much can be attributed to major sporting events around the world. In particular: ¦ The FIFA World Cup (July) ¦ Wimbledon (July) ¦ Tour de France (July) ¦ British Open (July) ¦ US PGA Championship (August) ¦ US Open Tennis (August-September) ¦ The Ryder Cup (September) A recent study from Sports News Media and Kantar Media found 42% of U.S. consumers say they use mobile devices to watch sports, with slightly more (34%) saying they primarily watch on smartphones and 22% saying they watch on tablets.
In Q1 2014, we forecast that 50% of all video views would be on mobile devices by 2016. In fact, YouTube is already seeing mobile viewership of over 50%; a strong indicator that premium content will catch up before long. But mobile and tablet growth is now accelerating more rapidly and universally than even six months ago. We now believe more than half of all video views could occur on smartphone and tablet devices as soon as the third quarter of 2015. Now is the time to start thinking about diversified advertising and monetization strategies to reach audiences on mobile devices in particular.
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