You ever hear the term dirty stinking filthy rich? Those people can toss Gold Holding aside like a fad going out of style.... There are people, concepts, and ideas that exist in this World that have no relation to the way us commoners live our everyday lives. What is a truth to us and the way we live our lives, is in complete contrast to how the owners of Gold Holding live theirs. Your concept or idea may ring true but its not true to all, to say you will do business with a person or entity because you think that's how it should be can be completely wrong. And it's far from a universal truth. I would venture out and especially say it's not prudent to expect everybody else to live by your ideals, to expect everybody else to be just like you is considered by many a form of insanity.