Flippers take chances, when news comes out will go up, they might lose or stay for the ride! That's how some of these guys make a living! If you trading Penney stocks the flippers are a major part of it. I don't let them bother me. I invest knowing I might not see money again, except that and you will do better, it's like going into battle except the fact your all ready dead and your chances of survival are better. Was for me anyway!