I don't know if I would go that far. I don't think Benny ever spent a dime on ads. It takes markiplier 2 minutes to tell his followers he has a special surprise for everyone's younger family members this Friday. And it doesn't cost them anything more to update and make redg facebook look like fans would want to follow it.
No, there's a ton of free stuff they could do to pump this up. But, we're in Bennyland, so we wait.