Ive read that but that does not specify what it cost the business to make those sales. I'm looking for the net profits. Net profits is what will add to the value of the stock and tell me how good of an investment this is. If she made 250k but has to spend 220k then the storefront isn't profitable. I read the article when it came out Rat Fink.
She seems to gloss over the needed details. Its always some information in the PR but not quite everything you need in order to get a full picture of the investments. I think these are the growing pains of being a new CEO. I wish she would catch up to the learning curve.