There were some loans that pushed the stock price low, mixed with we didn't have revenue. We didn't have things in stone and it made it hard for people to see the outcome so most waited, TRU deal hit as an 8k 2-3 months ago and was under silence due to TRU wanting to keep competitive edge on their holiday plans, no no huge marketing yet. PR will come between now-dec3rd, it was hard to bring eyes here until a run happened, now that it is, people can get caught up on whats been happening behind the veil.. People were waiting to get in until closer to launch, people are impatient. The management doesn't care about the immediate stock price and doesn't fluff up the price with a ton of PR's (as you can tell, we go weeks without it sometimes), they are building an empire, the price will follow is their game plan. No need for them to pump it, it will catch up once things start unfolding. This is the beginning.
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