They didn't have any profit because they pre-expensed the shares of stock that Paul gave to their ambassadors out of his own shares with a one-time write-off. This really didn't cost the shareholders anything but GAAP accounting required that they show up as a company expense. DO YOUR DD!!
Every company also has a certain amount of core expenses just to stay in business. That's why start-ups have such a hard time becoming profitable. This company is covering their core expenses without any debt. They're operating on a shoestring budget and getting pretty impressive results.
During their last quarter they were also more focused on launching vitacig and growing VCIG sales. They've since increased the price of MCIGs from $10 to $15 and VCIGs from $2 to $5. They've also trademarked their name, which now allows them to develop their retail channel. Without the trademark, others could have used their name for knockoff products. They now have distribution channels in Korea and South Africa and are working on several other deals.
Like Pita said, wait for the next financials in December. I think they will blow away their previous revenues and I expect exponential growth in the future.
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