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EUSI - Eugene Science Receives Order From Amway - Korea for Its CholFree(TM) Cooking Oil
Wednesday April 19, 8:00 am ET


LOS ANGELES, CA--(MARKET WIRE)--Apr 19, 2006 -- Eugene Science, Inc. (OTC BB:EUSI.OB - News), a developer and marketer of advanced nutraceutical products, today announced that Amway - Korea has placed an order for its CholFree(TM) cholesterol-lowering cooking oil. Amway - Korea, Ltd. is the Korean subsidiary of Ada, Michigan-based Amway, the global leader in multi-level consumer product marketing.



Eugene Science is the sole cooking oil supplier to Amway - Korea, supplying its CholFree(TM) cholesterol absorption-blocking premium cooking oil since 2003. CholFree(TM) cooking oil has been ranked in the top ten for sales and customer loyalty among local food products distributed by Amway - Korea.

"CholFree is the original cholesterol-lowering product we first introduced three years ago, and are pleased to see it now opening the market for healthy, premium cooking oils," said Mr. Seung Kwon Noh, Chief Executive Officer, Eugene Science. "Amway - Korea has been a strong distributor and marketing partner, and we appreciate their confidence in CholFree's future."

The market for premium cooking oils is rapidly growing, boosted by recent explosive sales growth of premium olive oils as health conscious consumers seek cooking oils with healthier properties and nutraceutically active ingredients. Industry analysts report the South Korean cooking oil market continues to grow, with its 2005 revenues estimated at $667 million.

CholFree(TM) oil is an edible healthy corn oil, which contains natural plant sterols helping to maintain healthy cholesterol levels in the body by inhibiting cholesterol absorption. As part of healthy diet and exercise regimen, this product is designed to help reduce the total cholesterol level, especially LDL (the "bad") cholesterol, and reduce the risk of heart disease. CholFree(TM) cooking oil has won strong support from health-conscious consumers and is serving to create a new market for premium cooking oils in Korea. These plant sterols have been shown in clinical studies to lower cholesterol and are approved by the United States Food and Drug Administration (FDA) for health claims related to their cholesterol-lowering efficacy.