THE PRODUCT HAS FAILED. Reverse split will not matter. Nobody (but Joel) will give the clown price and princess of greediness any more money to live their lavish lifestyle at the expense of others. Nobody will continue to work for free, except Joel, and nobody believes that anyone else will buy those moldy dog bars. Investors could get a better return on their investment by giving cash to a crack addict than they would get by giving it to Schwartz and Bershan, the idiots that have already squandered $33 million on their personal extravagance.
Wondering what is so complicated about the understanding of an R/S.
From a capitalisation Point of view nothing is changing and from an Investor Point of view neither.
An example: On the NYSE stocks below $ 5.-- cannot be purchased by the big Hedge-Funds and by some big mutual funds. So when a stock falls below - like it happened during the 2008-2009 - crisis they even had to sell. At that time as 1 example Citygroup decided for a R/S to lift the stock back above this Benchmark to avoid disaster.
With the new rule from OTC having a min. bid of 0.010 a lot of companies will be forced for an R/S to get back to Business. So in case somebody has 1 Mio AAPT at 0.0015 = $ 1500.-- with a R/S of 15 the Investor would have 66.667 Shares at a Price of 0.0225 = $ 1.500.-- Cannot see the Problem for the Investor.