Doing the Chicken Math:
This is not hype, just a little fun with the numbers. The current number of farmed chickens in China is 12 billion, with an additional 3 billion farmed waterfowl (ducks and geese). Now let's say that 10% of this population needs policing. 1.5 billion fowl need to be tracked and each one will need the little recyclable RF leg tag. Forget the revenue for installation, programming, readers, software, etc. Just take those little leg tags, and say they can be mass produced initially for say .02 each. That's $30 Million right there. Now take it across Thailand, Vietnam, etc. etc. You begin to see this ain't chicken feed.