IMO The only people ordering those small orders are investors or vendors from the show to try the products. 100 plus pissed off vendors is not a good sign.
I am a large investor from the .0012 days. I am really pleased with the stock so far and it will go up in my opinion.
Having worked in an industry during my youth that filled orders for supplies, the common practice was to fill the largest orders first. If you fill all the onesy first you run the possibility of losing the large order.
Which customer is more important to long term profit. The customer who orders a large quantity and will continue to order is the answer.
In a perfect world every order is filled exactly as ordered and as soon as the order comes in. The problem is we don't live in a perfect world. Therefore choices have to be made.
The response from RSHN wasn't that they couldn't fill the order based on the 100 internet orders but that they were also busy filling an unexpected number of orders from the trade show. Since the trade show was for people in the beverage industry (Distributors) I for one would be giving them priority.
RSHN is a growing company just comming out of it's infantancy. Not one of us who owns a piece of the company are there everyday to see what is happening. I really truly hope that we investors will leave them alone to accomplish the day to day running of the company and not become so arogant to believe that we know how to run things better than they do. We aren't there.
Our rights as shareholder's is to vote at shareholders meetings on the proposals presented us. Other than that it's to decide whether to hold on to our shares or sell them.