Your point is very well taken. It follows from my feelings that they do not pay attention to the details. I've stated my reasons and not going to again here.
It seems they see the big picture which is great but you need grunts to carry out the plans.
That POS truck is a great example. Big Picture. Let's get a truck and travel around NYC for a couple of months. Great idea!! OK, that's settled what's next on the agenda?
So they get a POS truck load it up with product and send it out with no plan other than selling. Where are the folks to embellish the grand plan and make it work?
Can't remember which Presentation, maybe July, mCig 2.5, August 2014 release. Where is it and why was there no mention of it in the Annual Report? (at least I didn't see it)
In your case they should have all numbers being forwarded to a live person. The Details man, the details. :-(
Big Picture. Get some "hip" brand ambassadors. Great idea. . . . . and then what? Maybe they are doing some great things behind the scenes but at this point whatever they are doing should be plastered all over social media. The Details man, the details.
This is not Apple Inc. where they actually marketed secrecy. We need more transparency and information.
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