At this point I believe that is all hype in order to keep the stock price at a reasonable level so that they can continue putting out more shares that they need to cover their current debt obligations. 1700 additional servers would cost in the range of $3.5-4.5M. Even at 1800 units I don't know if they would earn enough to pay that off quickly. Once you get to those high of numbers, you won't be able to convert the coins to cash without effecting the market as a whole.
What MELY really needs is for the bitcoin prices to get out of whatever funk it's currently at and get up into the $750+ range. At $600 per coin they don't have great projections.
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