Netflix is the 2nd biggest online US advertiser. Obviously, they focus their ad budget online because that's where they know their customers are coming from. They're much too smart to waste their ad budget on untargeted TV ads.
Netflix spends more for their online advertising in any given month than the combined value of every dollar GZFX has ever earned and spent.
This was just for last November, but if you do a quick Google search you can find Netflix's online ad expenditures for the entire year. It's massive. http://blogs.zdnet.com/ITFacts/?p=10092