mikeisme...$30, if that is the case, can't be compared to Netflix's $100 sub acquisition cost. You would have to add up all the expenses for in-store promo materials that GZFX pays for, as well as any other expenses, and then divide by the number of subs they have to get a comparable number. For the CC-gotten subs, you'd then have to add the $30 to that number. My guess the subs acquisition costs are pretty high at this point, with low sub numbers.