The joint venture of Sony Corporation, Discovery Communications and IMAX Corporation today unveiled the official brand and logo for the first 24/7 fully programmed, general entertainment 3D television network in the U.S. Known as 3net, the channel will feature the world's largest library of native 3D television content and is expected to launch in the U.S. early this year. The announcement was made during Sony Corporation's press event at the 2011 Consumer Electronics Show.