Do you have to go on with this sort of knee jerk badmouthing stupidity of anyone or anything that isn't Intel?
I could turn the converse of this question around on you and be far closer to the truth.
Are you really saying it should have been reasonably easy for AMD to beat Intel if he was a server guru?
Are you really this stupid? No one in charge of AMD's server strategy could "beat Intel" given their respective resources. However AMD has done nothing to promote their brand or find niche markets overlooked by Intel, or simply market their products better. Leaving their bread and butter x86 server processors to rust out while pouring R&D into AMD's entry for the yet another ARM server chip for a non existent market is a prime example of incompetence.