I've been harping on that same topic for quite a while. My guess is that novice "investors" (speculators) think stocks are cheap when their PPS is low. That's why they buy crappy, overpriced penny stocks like FITX, thinking they're going to get rich quick. Then they lose their money. It's a very familiar pattern used profitably by innumerable pinky stock promoters. It's enabled by ignorance and greed. People still shove their money into slot machines, no matter what the odds.