Well I agree there are numerous aspects to any company. Having a great product and being able to market it are two different things. Just look at ESPH great product never able so far to translate it into sales. But I do agree put are willing to invest 1000 or more in a company that has potential and that in the beginning will make the price go up. Whether any company is successful really is how it plays out down the road. But I do feel for the price fitx is an excellent choice to invest in and play wait and see. You are correct.