I received my bottle from HiTimes last week to celebrate buying my house. I'm not much of a vodka drinker but I had a shot and it was surprisingly delicious and definitely as smooth as those other high end Vodkas. I then mixed it with cherry sprite followed by mixing it with cranberry juice. All tasted good. Can't wait until they get it into my local costco so I dont have to pay to ship it to wisconsin. I'd say its worth the extra cost though if you really wanna try it and can't wait.