this is how the ad should communicate quickly and get the message across immediately....and not dwell on other things.
i am doing this in order to help make the stock SEEK a very successful company.
first..the name the directory....sucks.
it does NOT roll off the tongue cleanly....
it is not memorable....
it needs to be changed to something quick and easy.
SEEK is actually not bad....it isnt.
here's how the 30 second copy should be...please get this to SG.
opening shot...a parent at the doorway of their kids room,,,immediately says to the teenager....
hey,,do you know how to find a store to fix this?..(holding anything)
the kid and two friends on their smartphones say...yes Mr Jones
we just found this GREAT website called SEEK..and it has millions of places to fix your glasses. AND it super easy to use it...even YOU can do it...all the kids laugh.
THAT IS THE FIRST TEN SECONDS OF THE COMMERCIAL.
the next ten seconds is....explaining HOW AND WHY anyone would use SEEK's website.
last ten seconds.....said by one of the kids..YA Mr Jones...
it is sooo easy and you get results super fast....
and he gets up to show MR Jones.....
Look,,,,,Sams glasses repair...right here on Main ST.
voice over....GO TO THE DIRECTORY...and FIND WHAT YOURE LOOKING FOr.
that should cost you about 150K..for the concept.
give it to SG..and tell him to get going...on active informative information that will MAKE the costumer....WANT to go to use the site.
not dwelling on the yellow pages junk....and a history lesson..
that is completely NOT what motivates and drives new customers.
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