Trust me I hear you about the SEO Master claims but in all honesty that's what it takes to find the right guy for the job. Just because I know how to build every part of a house doesn't mean I will do it... I'll hire the best person I feel fits the job description based on my past. I think this is what we are seeing here. Chris needs to be CEO, not web designer / admin.
I still feel the website being WordPress was just a skeleton and proof of concept till the right guy for the job popped up. Now that he can offload that responsibility he can focus on real CEO duties.
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