Agreed - phenomenal opportunity here. The insane current market cap is not even enough to represent ONE of it's sales channels, let alone the other 4 that I can think of off hand. Let's see, ARTR has embedded itself in 1) Commercial Laundry, 2) Residential Laundry, 3) Auto, 4) Marine/Boating, 5)Waste water mgmt, (any others?) AND it's all wrapped up nice and pretty with a bow in a global franchising model. Beautiful business model! The major challenge I see at this point is managing the growth and keeping up with demand but this, of course, is the kind of problem every business wants to have!
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