If I invested at $8.00, say I bought 1,000 shares, and the stock went through a series of splits, eventually ending up at .0008, well, my 10,000,000 shares would still be worth $8000, so I'd feel pretty good about it.
Nowhere to go but up, really. And today, at .0033, I'd feel great about it, as those shares would be worth $33,000