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joerich

04/30/14 8:45 AM

#71377 RE: jjphillips #71375

Exactly trials will be minimal for $ sales, especially with dust on the bottles.
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mikealias14

04/30/14 10:15 AM

#71388 RE: jjphillips #71375

High Times Cellars has been selling about a case of Marani (6-1 liter bottles) per day. They have been reordering Marani to keep it on the shelves.

Marani is Ultra Premium. This early in the business there will not be a considerable amount of profitability. The distribution foundation comes prior to marketing and big sales numbers.

We know:
MRIB produces a product
MRIB is retailing Marani Vodka in CA

I know:
Marani Ultra Premium Vodka is in fact Ultra Premium.

"Is the product Ultra Premium?" I have sampled 2 cases with friends and family and my test results conclude "Yes - Marani is great tasting and it is Ultra Premium.

IMO setting up a distribution system and marketing a poor tasting product might make money but setting up a distribution system and marketing a great tasting Ultra Premium Vodka has a much better chance of success and profitability.

Go - MRIB!