High Times Cellars has been selling about a case of Marani (6-1 liter bottles) per day. They have been reordering Marani to keep it on the shelves.
Marani is Ultra Premium. This early in the business there will not be a considerable amount of profitability. The distribution foundation comes prior to marketing and big sales numbers.
We know: MRIB produces a product MRIB is retailing Marani Vodka in CA
I know: Marani Ultra Premium Vodka is in fact Ultra Premium.
"Is the product Ultra Premium?" I have sampled 2 cases with friends and family and my test results conclude "Yes - Marani is great tasting and it is Ultra Premium.
IMO setting up a distribution system and marketing a poor tasting product might make money but setting up a distribution system and marketing a great tasting Ultra Premium Vodka has a much better chance of success and profitability.