IMO an exclusive partnership is bad. I have only been invested in one company that signed an exclusive partnership. AERTA who signed an exclusive with a good company, Lowe's, but why?? There is Home Depot, and a hundred other big hardware/lumber stores they could have gone with. They are making it but not setting any records with their re-cycled plastic and woodchips indestructible lumber product. You see both Sirius and XM radio in many locations. Dish Network all over the place.