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madrose1

03/10/06 8:40 AM

#461777 RE: marketmaven #461667

Google's "click fraud" problem could cost advertisers $1B annually-NY Post
According to Internet search marketing experts, Google's (GOOG) "click fraud" problems could cost the company's advertisers $1B annually. Google's proposed $90M settlement, which acknowledges the problem, does not solve it. Search engine marketing consultant Joe Holcomb said on the matter, "Search engines have an incentive to let click fraud happen. Until Google kills the problem entirely, which can be done, the company is just blowing smoke." :