Well, up to now it's been more like "Failure To Launch" (there is a grade B movie with that title).
I don't think they will look like fools if they sidestep the "When it is available....launching when/where?" question. Medical professionals know about delays and uncertainty. The medical industry probably coined the phrase "Hurry up and wait".
Don't get me wrong. An announcement Friday of some type would be great. And I hope they all get a hard on for Vitaros. But I'm not believing it has to be Friday or the presenters lose credibility. We don't even know how many docs will even show for this (and they should have considered recording the presentation).
Yes, we know they have real economic incentives (which I would have like to seen set at higher levels). But I'll stand by my thinking until I see something different here. No launch announcement on Friday, slow Vitaros rollout in 2014. And I'll be glad, believe me, IF I'm wrong.