"Some of XXII's management came from Santa Fe and others from RJ Reynolds!" and "They have been in business 30 years selling natural additive free cigarettes."
OK.
So all that experience told them to throw together a horrible website and dress the CEO in a fish shirt holding a pack of Red Sun cigarettes as their model? Marketing genius I tell ya!
Their experience doesn't for the slightest guarantee success. Also, how much money did Santa Fe pour into marketing and POS discounts to build their costumer base? You do realize they had decades to build up their brand in an age where cigarette commercials were still around, don't you?
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