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Tuesday, February 28, 2006 9:15:31 AM
Must Listen To Audio DD: Cell Phone Content
SOG Comment: "The Phone as a content device" that is the "six-word" descriptor of what is going on in this "Media", "SP", "Content", "Mobile Marketing", area with convergence and my final notes/comments on the subject DR., thanks for listening, now can I have my meds?
http://www.publicradio.org/tools/media/player/marketplace/2006/02/27_mpp?start=00:00:05:28.0&end....
Listen to this story here with Real Player
Photo: Sony Ericsson © Getty Images
Rupert Murdoch's News Corp is creating a production house to provide content for cell phones. Today rival network CBS announced plans to start a subscription service that will send news and entertainment directly to cell phones. Lisa Napoli explains the rush to send TV content to cell phones.
http://marketplace.publicradio.org/shows/2006/02/27/PM200602273.html
» More On News Corp, CBS, Viacom Mobile Deals [by staci] : The NYT headlines did what News Corp. and CBS hoped for, launching a wave of coverage of mobile deals that might otherwise slide right past most consumer media. Marketplace's Lisa Napoli called to ask what the fuss was about. ... the result is a quick, lucid listen (no thanks from me) about why major media companies are mobile-minded. My take: News Corp.'s Mobizzo is not sliced bread, as I told her, but it's a pragmatic move for a company seeking to control more of their mobile destiny. The CBS video alerts are more innovative but incremental, not a stand-alone business.http://www.paidcontent.org/pc/arch/2006_02_27.shtml#053833
SOG Comment: "The Phone as a content device" that is the "six-word" descriptor of what is going on in this "Media", "SP", "Content", "Mobile Marketing", area with convergence and my final notes/comments on the subject DR., thanks for listening, now can I have my meds?
http://www.publicradio.org/tools/media/player/marketplace/2006/02/27_mpp?start=00:00:05:28.0&end....
Listen to this story here with Real Player
Photo: Sony Ericsson © Getty Images
Rupert Murdoch's News Corp is creating a production house to provide content for cell phones. Today rival network CBS announced plans to start a subscription service that will send news and entertainment directly to cell phones. Lisa Napoli explains the rush to send TV content to cell phones.
http://marketplace.publicradio.org/shows/2006/02/27/PM200602273.html
» More On News Corp, CBS, Viacom Mobile Deals [by staci] : The NYT headlines did what News Corp. and CBS hoped for, launching a wave of coverage of mobile deals that might otherwise slide right past most consumer media. Marketplace's Lisa Napoli called to ask what the fuss was about. ... the result is a quick, lucid listen (no thanks from me) about why major media companies are mobile-minded. My take: News Corp.'s Mobizzo is not sliced bread, as I told her, but it's a pragmatic move for a company seeking to control more of their mobile destiny. The CBS video alerts are more innovative but incremental, not a stand-alone business.http://www.paidcontent.org/pc/arch/2006_02_27.shtml#053833
