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Re: rollison post# 132359

Thursday, 03/20/2014 8:09:35 PM

Thursday, March 20, 2014 8:09:35 PM

Post# of 341674
Rollison Another Way to Look At it
.20 is possible within the next few weeks, months, even days.

First of all LETS STOP TALKING ABOUT A REVERSE SPLIT FOR THESE 2 REASONS
1. Stephen and David have both been quoted in PRs and calls saying that a reverse split IS NOT ON THE TABKE RIGHT NOW. They are working hard to build value for the company through operations not managing the equity.
2. Just like the Mar 20 Zazzz date this reverse split has become a vicious rumor. Except unlike the Zazzz release date the company has confirmed THERE ARE NO PLANS FOR A REVERSE SPLIT AT THE MOMENT.

Now that that's out of the way,
.20 puts ERBB at a $700m market cap. The Sirius Radio share structure is very similar to Tranzbyte and has been used as an example of new companies using shares to pay for operations until a sustainable revenue source is developed. Well, ERBB has developed that revenue chain and is now about to launch the first money maker, the Zazzz machine. According to Stephen the interest is overwhelming and potential clients have contacted him daily so we can safely assume this is just the beginning of a major rollout. Again, similar to Sirius and most technology adaptations, there is a ramp up but once it hits a certain point, lots of money is made.

Another comparison is MD8X, STRICTLY based on market cap as I don't even want to discuss share structure since we all know the story there (r/s, huge low volume pop...). MedBox was valued around $500m plus at its peak. A $500m market cap would give ERBB a pps of roughly .15 so I don't think .20 is that unrealistic should the Zazzz rollout gain a lot of press followed by an announcement of mor contracts.

But now there is also American Green. For $11-20k a business can increase their yield by a significant amount. That type of product is similar to PHOTs products except it provides a distinct advantage, whereas PHOTs stuff is just run of the mill grow equipment. Who knows what kind of doors this opens?

Still yet, there is OneBode which may appear in Zazzz machine. Not everyone who uses cannabis is a couch surfer and I would probably start trying some OneBode supplements if they were sold at the dispensary I go to in LA. That's called the halo effect, like Apple where one product can generate interest in other products offered by the company.

One more time
THE ILLEGAL DOMESTIC BLACK MARKET FOR CANNABIS IN THE USA IS ESTIMATED BETWEEN $25-100 BILLION DOLLARS. Now that legalization in Colorado is proving to be a success on all fronts, it is only a matter of time before the rest of the states follow suit and as many as 35 states may have some sort of recreational or medical cannabis programs by the end of midterm elections later this year. That means those dollar figures above are going to start flowing into the pools where ERBB is swimming.

Along with that potential cash horde is INSTITUTIONAL INVESTMENT. Wait until some of these companies start reporting revenues and opening bank accounts. Better yet, wait until the $100m funds like ArcView and High Times Fund start spreading the love. And finally when the big whales like JP and Goldman start splashing.

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