Zeev.
I think there is a major qualitative difference between Malaria and SARS. I have worked in Malarial areas and while I was never infected myself, the attitude of the people around was - no big deal, pop a couple of rifampacin or something and get back to work. The bottom line being that Malaria was not something you worried about if you had access to proper medical treatment.
SARS does not compare with that. For now, at least, if you get it, you have a significant chance of dieing regardless of the level of medical care available.
Now hopefully the current efforts to keep a lid on it continue to be successful, in which case it will be a non-event as you say. But while I am hopeful, medical professionals I know say don't take that for granted yet.
Kevin