To have precious, life breathing revenues immediately. That would enable the company to fund the immediate production of more soil, and the immediate marketing of the soil on the ground for discounted sell. That's the cycle, and the sooner it is started, the sooner the process begins to net steady cash.
Subsequent repeating of that cycle will soon stabilize with higher rates being demanded for the purchase of credits. Until the cycle is started, however, we remain mired in "potential." How many times has that word been tossed out?
It's about time for potential to become reality. To know you have 1 or more purchases negotiated prior to clearance to trade spells RELIEF and signals to future purchasers that your product is in demand and they better be ready to pay the piper.