It was "Brawndo." (It's got electrolytes!) Funniest movie ever. But to answer your question regarding FITX, they have to spend a little bit of money (shareholders' money, as a matter of fact, spent to improve an insider's property) to put on a show that will entice future bagholders to buy the stock they're selling.
Typical pinkie scam. This one only got so big ($300 million market cap) because they had a pot angle to pump. It's still Billy's cousin's barn with no license, no zoning, no nothing, other than a good pitch-man.
A good bottom's hard to beat.
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