MyECheck, Inc. (fka MYEC)

[upperdivision]

Be conservative.

Bashers really have no reason to bash, as MYEC is doing well.
Longs are over hyping this stock, which may be enough to run, but not sustain the PPS.

The stock was dropping considerably, and then the PR came out. So, let's look at the PR.

First of all, no doubt the PR was good news. Was it amazing news? Not really...

3 main points I saw:

1.Bruce Smith appointed as controller - Who really cares? Companies appoint new people all of the time. This guy only has 53 connections on LinkedIn (https://www.linkedin.com/pub/bruce-m-smith/7/553/b13). Not saying that LinkedIn connections should be used as an almighty metric, but most well-connected business professionals will have a solid presence on the site. After all, Ed Starrs has over 500 connections.

2. Audited Financials coming - This is good news, but we've known this for months. It has been the talk of the board for a long time now, and was already confirmed in the FAQ. The details were nice, but not a game changer, IMO. The CPA company has a 1-star rating on Yelp (http://www.yelp.com/biz/ll-bradford-and-company-cpas-las-vegas). Of course, this doesn't necessarily mean they are a terrible company, but they certainly are not a spectacular company.

3. Plans to uplist - An actual uplisting would be great news. Plans to uplist is nothing special. So many great penny stock companies plan to uplist. Most CEOs want to ring the bell on NASDAQ, but that doesn't mean it is going to happen. As far as I'm concerned, plans mean nothing. Action speaks for itself, so there's really no need to announce plans unless you are trying to build hype as part of a PR campaign.

Be careful of how much you over hype this stock. You want to hype it up? Be my guest, but don't be surprised when the PPS comes crashing down again like it did today. Hype is unsustainable. MYEC will only move so many times based on PRs. If you are flipping, than this is a dream. If you are a true long like so many here claim to be, be conservative. Avoid speculation, gut feelings, gambling, and radical insights. This is the stock market.

Before I am bombarded with defensive messages, keep in mind that I am just trying to apathetically analyze the facts. I am not a basher. I am not a true long. I have, however, been following this stock for months and I'm very familiar with its trading patterns.

I have buy orders in, but they are conservative. I wish everyone the best of luck tomorrow. We all are here to make money, and we will all do so in different ways.