Be: It is a bit of a conflicted to say both "when a business opportunity appears to make perfect sense" and "So many WHYs... It is time for explanations..."
The why is simple: NeoMedia has insufficient funds to pay YA so the shareholders will need to do so from their savings accounts.
“It ain’t so much the things we don’t know that get us into trouble. It’s the things we know that just ain’t so.” Henry Wheeler Shaw