"Dulaglutide is the only GLP-1 agonist to show non-inferiority against liraglutide's highest-approved dose in a Phase III trial," Enrique Conterno, president of Lilly Diabetes, said in a statement.
Victoza, which owns about 70 percent of the market for GLP-1 drugs, had sales of more than $590 million in the fourth quarter, putting it on track to exceed $2 billion this year.
The trial compared the two drugs after 26 weeks. Full details (including the size of the NI margin) will be presented at an unspecified medical conference.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”