Vapor Corp. may offer some insight here. It is a 93 million dollar company, and their sole biz is e cigs. They are currently trading at just over $5 a share. For comparison, that means we should be around .15 to .16 pre-split if Vapor Group is doing the same kind of numbers. Read up, some interesting information on Vapor Corp., and it could be a window into what we have here.
I'm realizing in researching different Vapor companies, that this industry is in it's infancy. The big money here is a coupe years away. Will be nice being a plank owner!