That was 2012, didn't make the top 10 in 2013.. I'm pretty sure it's because he pissed off way too many once supporters of his company, he total underestimates the power of the World Wide Web.. Although in fairness, many of the 2012 brands didn't make it either..
Google Trends - Trending Jewelry Brands, 2013, United States 1.Gucci 2.Kendra Scott 3.Sucre 4.Jennifer Meyer 5.Jennifer Fisher 6.Better Late Than Never 7.Gemfields 8.Latest Revival 9.Suzannah Wainhouse 10.Winifred Grace